Yes, you can combine VLOOKUP and HLOOKUP to achieve your goal. Here's how:

1. In the cell where you want to display the price, start by typing the VLOOKUP formula to find the row with the appropriate item number. The formula should look something like this:
   
   
   Formula:

   =VLOOKUP(item_number, table_range, column_index, FALSE) 

   Replace "item_number" with the cell reference of the item number you want to look up, "table_range" with the range of your table (including the item numbers in column A), and "column_index" with the number of the column that contains the prices (counting from the left, so if the prices are in column C, column_index would be 3).
   
2. Now, instead of typing the column_index number directly, we're going to use the HLOOKUP function to look up the correct column based on the customer name. Replace the column_index argument in your VLOOKUP formula with the following:
   
   
   Formula:

   =HLOOKUP(customer_name, table_range, row_index, FALSE) 

   Replace "customer_name" with the cell reference of the customer name you want to look up, "table_range" with the same range as before, and "row_index" with the number of the row that contains the prices (counting from the top, so if the prices are in row 9, row_index would be 1).
   
3. Now you can combine the two formulas by replacing the column_index argument in your original VLOOKUP formula with the HLOOKUP formula from step 2. The final formula should look something like this:
   
   
   Formula:

   =VLOOKUP(item_number, table_range, HLOOKUP(customer_name, table_range, row_index, FALSE), FALSE) 

   Make sure to replace "item_number" and "customer_name" with the appropriate cell references, and "table_range" and "row_index" with the correct ranges and row numbers as described above.
   
4. Press Enter to complete the formula. The cell should now display the price for the specified item and customer.